November 10, 2023
Branding,Loucreativa
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November 10, 2023
Colour is more than just a visual element. It’s a silent yet powerful communicator, especially in branding. The colour of a logo can tell a story about a brand, even before words come into play. Let’s explore the fascinating world of colour psychology in design and understand why I chose turquoise blue as the brand colour for my creative brand, Loucreativa.
Colours can evoke emotions and trigger associations. When you see red, you might feel passion and energy. When you see green, you might think of peace and nature.
In branding and logo design, these colour associations are key. The colour of your logo can shape how people perceive your brand. A logo with bold colours might suggest a brand that’s dynamic and exciting. On the other hand, a logo with softer hues might hint at a brand that’s elegant and sophisticated.
For my creative brand, Loucreativa, I chose turquoise blue as the brand color. But why turquoise blue?
Turquoise blue is a color that speaks of trust, reliability, and clear communication – all vital in the creative industry. It’s a color that suggests a sense of professionalism and stability, making it a favorite among businesses that want to project these qualities.
Plus, turquoise blue is a crowd-pleaser. It’s a color that’s liked by people of all ages, genders, and cultures. This universal appeal makes turquoise blue a safe and effective choice for a brand color.
The shade of turquoise blue I chose for Loucreativa is vibrant and full of energy, mirroring the brand’s creative spirit. It’s a color that catches the eye, much like the innovative solutions that Loucreativa offers to its clients.
Picking the right color for your logo isn’t just about what looks good. It’s about understanding color psychology and how it can help tell your brand’s story. For Loucreativa, turquoise blue was the perfect choice, symbolizing trust, reliability, and creativity – all essential in the realm of creative design.
Remember, your logo’s color is often the first thing people notice about your brand. Make sure it tells a story that resonates with your audience